Italian supercar maker Lamborghini is expanding its global presence by revamping its retail centers and introducing all-new dealerships in response to strong sales. Geneva's Raging Bull dealership received a much-needed makeover in April and, recently, the country's top-rated Lambo retailer also benefited from a new look. Now, Sweden has received an all-new Stockholm-based showroom and joins the first Swedish Lamborghini franchise in Malmo.

The company's EMEA (Europe, the Middle East, and Africa) Regional Director, Francesco Cresci, said the advent of a second retail location is important as the region has seen strong sales and increased brand enthusiasm over the last few years. "This second dealership creates an expansive Lamborghini environment for our growing number of Swedish clients, who are enthusiastic about the Huracán Tecnica unveiled here as well as our super sports models and of course, the Urus Super SUV," said Cresci.

The 4,564 square-foot showroom is housed in a brand-new facility, north of the country's capital city and is said to offer prospective Lamborghini customers a 360-degree experience. The building itself is notably minimalist and features a large glasshouse for ogling eyes to admire the assortment of Italian exotica on the showroom floor. Upon arrival, would-be buyers will be taken through both new and pre-owned models by trained experts.

If a custom Lamborghini is what you're after, a special Ad Personam area allows clients to personalize their vehicle to their specific requirements; no request is too extreme, with the company noting there are "virtually limitless paint possibilities." Buyers can also select from a variety of upholstery options, carbon fiber trimmings, and more. Existing owners in the area will be pleased to know the new facility also boasts a fully-authorized service center.

"Our ambition with the Stockholm showroom is to create the ultimate destination for the existing and future Lamborghini enthusiast. It's an experience center where we welcome prospective clients and those wanting to appreciate the fantastic sports cars in Lamborghini's range: it's a place where you can find inspiration for your future dream car," said Johan Mårtensson of Semler Premium Sweden, which operates both Swedish dealers.

The new showroom adds to the ever-growing number of Lamborghinis in the EMEA region, now at 74. At a global level, there are 179 dealerships littered across the globe. The Italian automaker is enjoying incredible success, with 2021 being its most successful sales year ever. Last year, the company managed to shift a staggering 8,405 vehicles, representing a 13% increase over the 2020 figures. The USA remains the brand's biggest market, with 2,472 units making their way stateside.