Truck

Sweet! Ford is Considering a New Small Pickup for the US

But it won't be the new global Ranger.

Only in 2011 did Ford figure the small pickup truck market was dead, or about to die, in the US, hence the discontinuation of the Ranger. Not everyone was happy. Ranger owners are now forced to upgrade to the larger F-150 if they want to stick with Ford at all. However, that may soon no longer be the case. According to a report from USA Today, Ford is looking at the possibility of returning to the US small pickup truck market in the near future. However, this doesn’t mean the new global Ranger will make its way to the US.

According to Ford truck marketing manager, Dave Scott, the Ranger is "too big. It’s 90% of the F-150 size." In other words, it could steal sales from the F-150, which just underwent a very expensive redesign. Ford is interested in a true small pickup, even smaller than the new Chevy Colorado. "We think we can sell a compact truck that’s more like the size of the old Ranger, that gets six or eight miles more per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the US to avoid the tariff on imported trucks," Scott stated. More than likely it would feature unibody and not body-on-frame construction. Perhaps it’s best to think of it as reborn Ranchero. And could it be built off the Transit Connect? That’s entirely possible.

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