Take A Look At Where Honda Came From And Where It's Going

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New TV spot celebrates 73 years of Honda.

Honda is launching a brand-new marketing campaign. But unlike most campaigns, which focus on a specific car, the Japanese brand wants to take everyone on a trip through its 73-year history.

Naturally, the new TV spot also provides it with the perfect opportunity to boast about where it's going, stating that its past achievements are "nothing compared to what it has planned for the future." Strong words from a company that basically mobilized Asia, built one of the first compact crossovers, and made iconic cars like the NSX, Civic Type R, and Honda S2000.

"Through this new brand campaign we are telling a story only Honda can tell, about a company determined to help make people's lives better - cleaner, safer, and more fun - by constantly advancing mobility through sheer determination," said Jay Joseph, Vice President of Marketing & Customer Experience, Honda USA.

Honda
Honda

Honda starts at the beginning with the 1949 D-Type motorcycle. This was the first motorcycle created by Soichiro Honda. It would eventually go on to design and build the Super Cub, of which more than 60 million were produced.

From there, we cut to a large overhead shot of what appears to be an explosion. You know, like those blue electric bubble explosions you see in space movies. From said blue bubble, every Honda ever made manifests in a rather glorious rendering.

You get to see the S600, which was Honda's first-ever passenger car. It set the tone for Honda's future and its innovative vehicles. Honda didn't have much to work with, yet it managed to build a stunning roadster and coupe with a 600-cc engine that didn't suck.

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Honda

The first Honda F1 race car that won a race makes an appearance, as do the modern cars using Honda power. Unfortunately, Honda's relationship with Red Bull will end at the end of this year. The first Civic appeared in 1973, and it's still with us today. It's actually older than the Mercedes-Benz G-Class, which Merc oddly insists is stronger than time. How strong does that make the Civic then?

You also get a glimpse of the 2022 Civic and the 2022 Honda Ridgeline. As we found out recently, the Ridgeline is the second-most American truck sold in the USA. Honda also showcases HondaJet Elite S, the fastest, furthest, and highest-flying aircraft in its class.

It's quite lovely to watch a reminder of all the Hondas we've loved before. If we had to single one out, it has the be the S2000.

Honda
Honda
Honda
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