The 2021 Porsche Panamera Turbo S made its world debut at the Chinese auto show.
While many motor shows were canceled this year due to the global pandemic including Geneva, Detroit, and New York, this year's Beijing Motor Show still went ahead, albeit later than planned. Originally scheduled to take place on April 21, the 2020 Beijing Motor Show opened its doors on September 23 and has hosted new model debuts such as the Honda SUV e-concept and the Lynk & Co Zero Concept.
If you can't make it to the show or want to avoid the socially-distanced crowds, Porsche has a solution that allows you to virtually visit the automaker's show stand. Using Porsche's new dedicated website, you can virtually explore Porsche's exhibition stand on your smartphone or desktop PC. You don't even need to download an app - simply visit Porsche's dedicated website here.
Porsche has a large presence at the Chinese auto show with all of the German automaker's latest models on display, including the Taycan Turbo S, Cayenne E-Hybrid Coupe, 911 Targa, and even the 99X Electric Formula E car. Another highlight is the brand new 2021 Porsche Panamera Turbo S, which makes its world debut at the show. Some cars can also be displayed against realistic backdrops that appeal to Chinese customers.
The Taycan Turbo S, for example, can be displayed in a virtual Chinese garden, while the 99X Electric Formula E is showcased at a racing paddock. On a smartphone, the virtual tour starts with a skyscraper in Beijing before moving to the Porsche exhibition stand.
While virtually navigating the stand, you can view each model up close, browse the interior, view the technical specifications, and access the configurator.
"For companies like Porsche in particular, there is no substitute for experiencing a product live - whether that is by driving a car or seeing it at a motor show. However, the possibilities for such direct contact are still limited in many regions of the world. With the virtual exhibition stand, we have created a novel way of experiencing the brand by using a mobile device - whether you are in Beijing or thousands of kilometres away," said Ragnar Schulte, Director Experiential Marketing at Porsche.
Before the pandemic, audience attendance at international motor shows was already dropping, so don't be surprised if more automakers start offering virtual tours of exhibition stands in future motor shows.