We can't think of a better place to break in you new toy.
Buyers of new Porsche products will have the option of taking delivery of their rides at the manufacturer's new Hockenheimring Experience Center which will be built at the heart of the legendary circuit. Over the next two years, Porsche will proceed to build a 1,894,448-square-foot state-of-the-art building complex, which will include a handling course, several driving dynamics areas for sporty cars and an off-road course for demonstrating SUV offerings.
Work is scheduled to commence in 2018 with the company planning to have the experience center operational by the end of 2019. The project is being completed in collaboration with emodrom-group, the company in charge of developing the strategic direction of the Hockenheimring. "The Porsche Experience Centres allow our customers and fans to experience the performance of our vehicles as well as the fascination of the brand at first hand," explains Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. "We are extending this unique offering by constructing this new site near our main plant in Zuffenhausen."
The customer experience center will be quite similar of existing Porsche Experience Centers found in in Leipzig, Le Mans, Silverstone, Atlanta, Los Angeles and Shanghai. Spread over three floors, there's an area for events and conferences, a Porsche Selection Shop, a Porsche Classic Lounge, plus a restaurant and cafe. Porsche will use the various driving dynamics areas in order to put on workshops and driving exhibitions for clients. Porsche also says the site will take the growing importance of hybrid vehicles, plus the requirements of the Porsche Mission E, into account.