Expect an early June reveal.
Buick was once known for building exciting luxury and performance cars, but has lost its magic touch in recent years, and now sells vanilla-looking SUVs to people who don't like cars. The good news is that this is all set to change soon, as the brand gets ready for its reincarnation as an exciting new global brand, and the first glimmers have now been spotted in China.
The Buick Electra concept has been doing the rounds for a couple of years now, and we first caught wind of this new car back in September of 2020 when it was unveiled as a 580-horsepower EV. Now the crossover version has finally been teased as the Buick Electra-X Concept, and we think it looks absolutely stunning.
The new concept car will go on display at the 2022 Buick Brand Day in China early in June, and will be the first vehicle based on GM's new Ultium battery and drive motor technology. The Electra concept was first presented at the 2020 Beijing International Motor Show, and promised an exhilarating new future for Buick based on zero-emission vehicles. The Electra was far from being production ready when it was first showcased, but the Electra-X Concept has taken a big step closer to being production ready, and features design elements that will be making it into a wide range of Buick EVs in the near future. From the teaser images we can clearly see a sleek, yet aggressive front end design with slim LED headlights, not unlike those seen on the Buick Envision, and camera side mirrors.
We expect the Electra-X concept to feature all the latest tech on offer from GM such as the Super Cruise semi-autonomous driving system, and Virtual Cockpit. The Electra-X is a key element in Buick's plans to carve out a piece of the highly lucrative Chinese EV market, and the brand has stated that the vehicle has been specifically developed for the demands of Chinese consumers.
Buick has not released any significant information regarding the concept's powertrain and range figures, but we expect the company to reveal more technical details in June.