With the launch of new models like the Rolls-Royce Cullinan, Aston Martin DBX, BMW X7, and the facelifted Bentley Bentayga, the luxury SUV segment is more crowded than ever. Land Rover pioneered the luxury SUV segment over 50 years ago with the original iconic Range Rover, but the current model has been on sale for nearly ten years and is starting to look outdated compared to its more modern competitors.

Thankfully, the wait for the next-generation Range Rover is nearly over. Land Rover has confirmed the covers will come off the all-new Range Rover on October 26. The reveal will be streamed online and order books will open on the same day. Ahead of its world debut, Land Rover has released the first official photos of the new Range Rover, offering the most revealing look yet at the opulent SUV.

A blurred image showcases the new Range Rover's sleek, instantly recognizable profile, confirming that the new design will be evolutionary rather than revolutionary. The other image shows a closeup of the redesigned grille with rectangular slats.

"The new Range Rover is a vehicle with a peerless character, from the impeccable restraint of its exterior to the flawless tranquil sanctuary of its cabin," said Gerry McGovern, Chief Creative Officer at Jaguar Land Rover. "Informed by creative intellect and a desire for perfection, it doesn't follow fashion or trend, but by a modernist design philosophy, combined with over 50 years of evolution, it is quite simply the most desirable Range Rover ever created."

While the exterior styling will be evolutionary, the underpinnings will be all-new.

The new Range Rover will ride on Jaguar Land Rover's Modular Longitudinal Architecture (MLA) platform, which can accommodate combustion, fully-electric, and plug-in hybrid powertrains. Expect the new Range Rover to be offered with a 3.0-liter turbocharged mild-hybrid inline-six as standard. A range-topping SVR version has also been spied reportedly packing a BMW-sourced twin-turbo V8 producing around 600 horsepower. This BMW-sourced unit will replace Jaguar Land Rover's 5.0-liter V8. For the first time, a fully electric version will launch later in the SUV's lifecycle as Land Rover prepares to launch electric variants of every model by 2030.

Spy shots have also shown the interior will get a major tech upgrade with a digital gauge cluster, a larger touchscreen, as well as more luxurious materials. After the Range Rover debuts next week, the new Range Rover Sport should arrive next year. Let's hope Land Rover can reclaim the luxury SUV crown.