Lexus is planning to use social media to build up the excitement for the unveiling of their latest model. The 2013 Lexus GS 350 looks menacing with an all-black background with the just grille and running lights illuminated. The debut of the mid-size luxury sedan will be streamed live on Facebook. The fourth generation GS will feature a complete overhaul of the interior and exterior, with added emphasis on Lexus' new front grille and driving dynamics.

"Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package. With the all-new GS, we're giving them what they asked for, and more," said Mark Templin, Lexus group vice president and general manager. The new Lexus GS 350 will debut just before this month's Pebble Beach Concours d'Elegance.