September 3, 2020 is the day that countless luxury SUV shoppers across America have been waiting years for, as FCA has selected that date for the reveal of the all-new Jeep Wagoneer - a full-size, body-on-frame utility vehicle with three rows of seating, and a Cadillac Escalade-rivaling level of opulence. That date was announced just last week, along with a teaser image of the new luxury SUV's grille, and promptly followed up earlier this week with a new teaser video.

The video, just 15 seconds in length, shows a moon-lit city skyline that takes the shape of an SUV's frontal profile, with the words "The shape of premium returns" superimposed on top.

It's an interesting teaser from a brand that, more often than not, ties its image to rugged off-roading adventures, not plush strolls through sleek urban centers. We expect that the Jeep Wagoneer and Grand Wagoneer to have at least some off-roading clout, with certain configurations qualifying for the brand's "Trail Rated" badge, but if this teaser demonstrates anything, it's the actual primary intent of the forthcoming model line: to poach customers away from the likes of Cadillac, Lincoln, and Range Rover with a comfortable, well-equipped city cruiser.

The Jeep Wagoneer and Grand Wagoneer will slot above the Grand Cherokee in Jeep's lineup, positioned as Jeep's sole offering with three-row seating.

The Jeep Wagoneer is expected to ride on the same ladder frame as the Ram 1500 light-duty pickup, likely with a similar range of powertrain choices: a 3.6L Pentastar V6, a 5.7L Hemi V8, and perhaps, a turbocharged 3.0L EcoDiesel V6. Previous reports have suggested the Grand Wagoneer, especially, will be a truly opulent experience, with a large price tag that might push past $100,000 with options on the higher trim levels.

Production is tipped to start roughly a year from now, in the second half of 2021, and frankly, it's about time; we've been waiting for the Jeep Wagoneer and Grand Wagoneer to arrive ever since the rumors first started flying nearly a decade ago.