The Jeep Wagoneer is inching closer to its reveal.
September 3, 2020 is the day that countless luxury SUV shoppers across America have been waiting years for, as FCA has selected that date for the reveal of the all-new Jeep Wagoneer - a full-size, body-on-frame utility vehicle with three rows of seating, and a Cadillac Escalade-rivaling level of opulence. That date was announced just last week, along with a teaser image of the new luxury SUV's grille, and promptly followed up earlier this week with a new teaser video.
The video, just 15 seconds in length, shows a moon-lit city skyline that takes the shape of an SUV's frontal profile, with the words "The shape of premium returns" superimposed on top.
It's an interesting teaser from a brand that, more often than not, ties its image to rugged off-roading adventures, not plush strolls through sleek urban centers. We expect that the Jeep Wagoneer and Grand Wagoneer to have at least some off-roading clout, with certain configurations qualifying for the brand's "Trail Rated" badge, but if this teaser demonstrates anything, it's the actual primary intent of the forthcoming model line: to poach customers away from the likes of Cadillac, Lincoln, and Range Rover with a comfortable, well-equipped city cruiser.
The Jeep Wagoneer and Grand Wagoneer will slot above the Grand Cherokee in Jeep's lineup, positioned as Jeep's sole offering with three-row seating.
The Jeep Wagoneer is expected to ride on the same ladder frame as the Ram 1500 light-duty pickup, likely with a similar range of powertrain choices: a 3.6L Pentastar V6, a 5.7L Hemi V8, and perhaps, a turbocharged 3.0L EcoDiesel V6. Previous reports have suggested the Grand Wagoneer, especially, will be a truly opulent experience, with a large price tag that might push past $100,000 with options on the higher trim levels.
Production is tipped to start roughly a year from now, in the second half of 2021, and frankly, it's about time; we've been waiting for the Jeep Wagoneer and Grand Wagoneer to arrive ever since the rumors first started flying nearly a decade ago.