Toyota is having fun building anticipation for its new hybrid hatch.
Toyota has once again teased the new Prius hybrid ahead of a full reveal expected on November 16, showcasing a sharp front end that marks a huge departure from the current car's divisive design. The Prius name needs no introduction, and while there are many other hybrids or full electric options on the market now relative to when the Prius first arrived, Toyota believes that there is still life in the nameplate.
The current fourth-generation Prius was launched in the USA early in 2016, but its odd design has become dated alongside modern alternatives like the Hyundai Elantra Hybrid. Based on the new teaser of the front fascia and its attractive lighting signature, it seems like the new one will be a more desirable car to look at.
Although many of the details are still concealed, the new Prius seems to have a wider stance than before. The new headlights are sleeker and don't extend as high up along the sides of the hood as on the existing model. The C-shaped headlight has a partial split design, as has become trendy in recent months. Besides the Toyota badge, that's about all we can see from the latest spy shot, with previous images confirming that the new Prius will retain its hatchback body style. Hopefully, that means it will be as practical as the current model which has a large trunk, while the sizable tailgate makes it easy to load larger items.
Toyota has gone against the grain by continuing to invest heavily in hybrids, although at the expense of a competitive fully electric range of cars. Besides the new Prius, the brand also unveiled the Crown flagship sedan earlier this year which relies on hybrid power exclusively.
The Japanese marque still only has a sole EV on sale in the USA, and that's the bZ4X crossover. Toyota has provided various reasons for its slow EV rollout, with customer needs ranking highly on that list.
If the demand for hybrids and non-EVs is there, why not cater to it? As of the end of September, the RAV4 Hybrid and Tundra Hybrid have seen their best year-to-date sales. Prius sales are down relative to 2021, but we think that's more to do with the shortcomings of the current model - odd styling, cheap interior, and sluggish performance - than consumers not wanting a hybrid.
Come November 16, we can't wait to see how Toyota has revitalized this groundbreaking nameplate.