There's been a price adjustment. Again.
Only one month after lowering the price for the cheapest Tesla Model 3 variant, the automaker has adjusted prices once again. In fact, this is actually the second time this month Model 3 pricing has changed. What's different now? Tesla has increased the two least expensive trims by $500.
First discovered by Electrek, the Model Standard Range Plus has gone from $37,490 to $37,990 and the Long Range AWD now costs $46,990 instead of $46,490. The Performance variant's price remains unchanged, beginning at $55,990. Looking back the Standard Range Plus's recent pricing history, it's increased by $1,000 since last month.
However, it's now reverted back to the amount it was prior to February's discount. Trying to reach the company for comment is now impossible because it fired its PR department months ago. Tesla never explains why it makes seemingly random and unannounced pricing changes, and nor does it have to.
Unlike other automakers, Tesla runs its own dealership network as opposed to private franchises. This strategy has been the source of controversy for years as dealership lobbying groups have often successfully fought to prevent Tesla's direct sales in some states. The Model 3 is not the only Tesla subjected to unannounced price changes.
For example, the cheapest Model Y trim was dropped a few weeks ago only a month after going on sale. The Model 3 received a series of updates last year when it was the company's best-selling model. It's expected to lose that title to the Model Y this year now that production has expanded to the Shanghai Gigafactory. The still under construction Berlin Gigafactory will build Model Ys for Europe and it's rumored the also upcoming Austin, Texas facility will manufacture the crossover as well.
Like most crossovers, it has a greater appeal over a sedan thanks to increased space, a newly optional (though barely usable) third row, and a trendier body style.