The average price is now how much!?
One of the key selling points of the Tesla Cybertruck is its very reasonable $39,900 base price. While its radical styling isn't for everyone, particularly traditional pickup truck buyers, Tesla has had no problems acquiring hundreds of thousands of pre-orders. As of last February, there were well over half a million orders. Late last month that figure reached 622,000 orders. Only a $100 refundable deposit is required, so it's not for certain whether all of these early orders will become actual sales. However, those who are proceeding with orders are spending big-time on options.
According to a data crowdsource analysis conducted by Cybertruck Talk, which consisted of more than 1,800 members of the community forum who have placed orders, the average transaction price comes to $62,554. In other words, that's over $20,000 worth of options being tacked on. What are these Cybertruck customers spending more on, precisely?
For starters, it appears a majority have selected the $7,000 full self-driving option, and many are also ponying up the cash for the Tri-Motor as well. The base price for the Dual Motor is $49,900 and Tri-Motor is $69,900. But once that full self-driving factor comes into play, the average transaction price for the Single Motor reaches $44,012, $54,446 for the Dual, and $75,448 for the Tri.
Nearly 80 percent of those surveyed opted for the Tri-Motor with full self-driving, followed by almost 65 percent selecting the Dual-Motor and 59 percent sticking with the standard Single Motor. Assuming this data is more or less accurate, these high prices should come as no surprise. Tesla customers have a history of spending thousands above base prices in order to have more desirable features.
Owners can also make additional purchases via Tesla's online store, which recently sparked some controversy of its own.
But the fact that so many Cybertruck buyers are forking over $60k should come as no surprise. Trucks, in general, have seen dramatic price increases because of so many premium features now available. The $65,000 Ford F-150 Limited is a prime example. Even the average Jeep Gladiator customer was spending about $56,000, a $23k increase over the vehicle's starting price. A fully loaded Gladiator comes to about $65k.
Tesla Cybertruck production has yet to even officially begin but the first customer deliveries have been promised to begin in late 2021.