People are spending big on a truck not even built yet.
The Tesla Cybertruck will supposedly begin series production later this year at a new Gigafactory currently under construction near Austin, Texas. There are reportedly over 600,000 preorders, an impressive accomplishment for the EV automaker considering not a single customer has driven one. In fact, the final production version hasn't even been revealed yet. Neither issue appears to be a problem for customers, many of whom are already placing orders for a certain aftermarket accessory.
A Nevada-based company called Stream It has designed something called the "CyberLandr," a camper accessory system designed specifically for the Cybertruck. It has several innovative features such as the main canopy which can collapse into the truck's beds when stowed, thus enabling the tonneau cover and tailgate to close.
Equally impressive is that it can fit a bathroom, bedroom, kitchen, and an office inside. And very clearly, the system has mass appeal. According to Electrek, Steal It has received over $50 million worth of preorders so far despite the fact neither the truck nor the camper system itself exists.
It should also be noted that Steal It will likely have to alter the system's final design because, well, the Cybertruck still isn't a finished product. The $50,000 system requires different levels of down payments; the higher the payment, the bigger the discount. For example, a $5,000 deposit gets you 20 percent in savings, lowering the price to $39,995.
A $10k discount must have sounded attractive enough because the limited slots 20 percent savings available are all gone. In fact, the top three highest deposit prices ranging from $3k to $5k are no longer available. There are, however, unlimited $100 deposit slots and that'll get you a 10 percent discount.
"We believe the enthusiasm is a direct result of people envisioning how this new adventure vehicle can improve their lives. People are telling us of many new uses for both wilderness and urban adventures," said Stream It cofounder Bill French. "We estimate CyberLandr will be used 2-3 times more than traditional RVs because it is so easy to take with you."