And it's a big one.
There's no question the Tesla Cybertruck will remain controversial for the foreseeable future. Its radical and futuristic design definitely isn't for everyone, especially traditional and long-time pickup truck buyers. But this is Tesla we're talking about, an automaker that has very successfully portrayed itself as a lone fighter going up against century-old competitors. Its devout followers and customers have never stopped cheering it on and likely never will.
That's why Tesla can get away with things like the Cybertruck, a vehicle "built with an exterior shell made for ultimate durability and passenger protection… every component is designed for superior strength and endurance, from Ultra-Hard 30X Cold-Rolled stainless-steel structural skin to Tesla armor glass." That's part of its official description, but that stainless-steel structure does pose one complication: exterior paint.
Painting stainless steel can be a challenge, not to mention an expensive task. Which is presumably why Elon Musk has revealed that buyers will be able to do something far similar to adding some color: give the truck a body wrap.
Musk was asked on Twitter whether the truck will have colors, and he replied that "You will be able to wrap it in any color or pattern."
The idea of the Cybertruck being wrapped is actually a very good solution, but Musk did not make clear whether this will be a factory option or something buyers will have to handle themselves. If Tesla does directly offer a wrap, will there be a standard color palette, or will buyers be able to create their own somehow? What about unique patterns, something else Musk mentioned. Customers can get extremely creative, for better or worse, with wraps in general but we wouldn't be surprised if Tesla were to offer at least something from the factory.
Another benefit to wraps over traditional painting is that they can be changed whenever the owner wants. If they're tired of a pink Cybertruck (and we could understand why), then changing to a less outlandish color is totally doable. Cost is another factor, however, as some wrap jobs can be quite expensive.
Hopefully, Tesla will make an official announcement about this topic before the first Cybertrucks begin rolling off the production line in 2021.