Clearly, they are not a priority right now.
Tesla introduced the Model S sedan back in 2012 and aside from a facelift in 2016, the car hasn't changed much in the seven years it has been on the market. Sure, you could argue the Model S is constantly evolving through over-the-air updates, and the 2012 model was already several years ahead of its time when it came out, but with other automakers making big strides in their cabin technology, it seems like time for Tesla to give the Model S and Model X a major refresh.
Based on recently leaked information it appeared like the Model S and Model X were both in line to receive a significant facelift, which was expected to include a third electric motor and a longer range of up to 370 miles, but now it seems like the leaked information was incorrect.
We know this because Tesla CEO Elon Musk loves to answer fan questions on Twitter and a recent tweet from @BrandonJHavard broke the fateful question. "So like... @elonmusk when’s the refreshed Model X coming? Asking for a friend...," asked @BrandonJHavard. Musk quickly responded with the disappointing news. "There is no 'refreshed' Model X or Model S coming, only a series of minor ongoing changes. Most significant change in past few years was to use high efficiency Model 3 rear drive unit as S/X front drive unit. That went into production 3 months ago," replied the executive.
The response quashes all of the rumor talk surrounding an updated Model S and Model X. Many people have held off on ordering either car in anticipation of a major refresh, but it looks like those customers are now in the clear to order their cars...unless Musk is simply not telling the truth.
Automakers typically refresh their products every three years or so to give owners a reason to upgrade. Tesla's business model is very different and relies heavily on over-the-air updates to keep vehicles up-to-date. So while a facelift for the Model S and Model X seems like a good idea, Tesla clearly has bigger priorities like delivering the Model 3 and making sure the Model Y goes out on time.