Why wait when you can spend $30,000 more right now!
Tesla has hundreds of thousands of people so interested in buying a Model 3 that they plunked down a $1,000 deposit on the car. That's all well and good, but production for the entry-level EV is still a year away, which is probably why the automaker is trying to get Model 3 reservation holders to consider a Model S. Specifically, Tesla wants these people to think about the new base model, the 60. The 60 costs $66,000 with rear-wheel drive. That's just a bit more than the Model 3's base price of $35,000.
That difference is $31,000 but it jumps to $36,000 if you opt for the all-wheel-drive 60D. To convince people to jump ship the automaker has been sending emails, with Electrek sharing a message that was posted by a member of the Tesla Motors Club. The email invited the prospective Model 3 owner to "experience Model S 60 and 60D" at the Tesla University Town Center (located in La Jolla, California) showroom. "We know how excited you are to receive your Model 3 and wanted to ensure you had the chance to work with myself and our team to explore the options of getting into a Tesla even sooner," it read in part. Electrek says the emails have gone out to reservation holders across the US and Canada. Cold calls are apparently also being made.
Tesla also shared a recent blog post written by a man who decided to surprise his wife by buying her a Model S instead of having her wait for her Model 3 to go into production. Of course, being the nice guy he is, the man sprung for the top-of-the-line P90D. Carefully timed blog posts aside this isn't really a shady or desperate move on Tesla's part. People are clearly interested in its cars, and the automaker should be trying to get them into them (and in turn get their money) as quickly as possible. It's still a big leap to go from the Model 3 to the Model S 60, but we're interested to see how many people jump ship.