Tesla Is Currently In "Deep Production Hell," Delays Semi-Truck Reveal

Industry News

The Model 3 and Puerto Rico are priorities.

Tesla CEO Elon Musk recently announced on Twitter that the EV carmaker is “deep in production hell” and that the reveal of its new semi-truck is being pushed back by three weeks to November 16. Originally, the semi-truck was due to be shown on October 26, but Tesla has a couple of very good reasons to explain this delay: Model 3 production and helping hurricane-ravaged Puerto Rico. We just learned that Tesla is already behind on Model 3 orders, blaming unspecified "bottlenecks."

As of last week, it’s only built some 260 units out of its initial 1,500-unit production forecast. Unlike the Model S and Model X, the Model 3 is specifically for mainstream buyers who can’t afford, or simply don’t to pay for either of the former. Tesla has so far received nearly half a million Model 3 pre-orders with hopeful owners shelling out $1,000 deposits. Needless to say, Tesla is under pressure to deliver. The Wall Street Journal reports that some Model 3 parts are even being built by hand. Regarding Puerto Rico, Tesla has been sending hundreds of its Powerwall battery systems to the island in an effort to restore electricity. Puerto Rico’s electric grid was "totally shot" due to Hurricane Maria.

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But we think delaying the semi-truck’s reveal is not only wise, but the right thing, morally speaking, to do. Nobody asked Tesla to help Puerto Rico, but did so on its own initiative. That says a lot when it was already experiencing Model 3 production issues and, not to mention, working on preparations for its all-electric semi-truck. Musk also tweeted that "December will be a big month, so probably, but it is impossible to be certain right now."

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