Tesla Is Making Its Own Beer

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It's called the Gigabeer.

Elon Musk is one of the richest and most powerful men on the face of the Earth, and just like other rich and powerful men, he loves to talk a big game and do inexplicable things with his money. The Tesla CEO is known for coming up with all sorts of wacky inventions, including flame throwers, and recently made headlines when one of his Tesla Roadsters entered space via one of his Space X spacecraft. With a resume filled with crazy stunts like that, it should come as no shock that Musk is now launching a Cybertruck "Gigabeer". Yes, Musk is going into the beer business.


At a recent event held to celebrate the opening of the new Tesla Gigafactory in Berlin, Musk presented a strange-looking container that vaguely resembles the Tesla Cybertruck. Inside said container was said to be Tesla's latest foray into the world of alcoholic drinks. Tesla recently launched a limited run of Tequila, and now Musk promises a Tesla beer. We doubt that the company will be competing with the likes of Bud Light, and will most likely produce the new libation in limited numbers. Tesla's tequila has proven to be a massive hit with loyal fans: when first launched, the Tequila retailed for $250 a bottle, but empty bottles can now sell for up to $1,000.

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The new Gigafactory in Berlin is planned to go online by the end of 2021 and will be tasked with building the Tesla Model Y and is expected to add the Model 3 to the assembly line at a later date. If rumors are true, a Euro-only Model 3 Hatchback could be on the cards for production here too. The factory forms part of a massive expansion into European and Asian markets by the world's leading EV manufacturer, and we think that's worth cracking open a few cold ones - just not from behind the wheel, please.

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