Until July 1.
As always, Tesla is making headlines around the world. No, it's not because the Model Y is getting seven seats or the fact that the Tesla Model S now offers 400 miles of range. We're talking about something more sedate, but equally as important to current owners of these electric vehicles. Tesla recently announced that its basic Autopilot in-app purchase has been adjusted to just $2,000 until July 1. Elon Musk recently announced the special on Twitter.
Tesla has incentivized Autopilot purchases for thousands of owners, with the feature going on sale for the same price as a red multi-coat paint job. We know which one we'd rather have.
If you go to your local Tesla dealership and purchase any new car, you're going to get basic Autopilot, unless you go for the cheapest Model 3 with standard range which does not qualify. Yes, every car Tesla sells these days comes with the ability to steer, brake, accelerate and watch out for other cars and pedestrians at no extra cost. This was not the case before however. Prior to the standardisation of this futuristic feature, Tesla was selling the enhanced Autopilot feature for $5,000, and full driving capability as an additional option.
The enhanced system is a bit more advanced than the basic system featured on most Teslas these days, but does not include features such as Smart Summon and Traffic Light and Stop Sign Control.
There are tons of Tesla cars out on the road that don't feature Autopilot due to it having been an optional extra for a good amount of time. This isn't a massive train smash, as Tesla cars are fun to drive in general, but come on, who wouldn't want to enjoy some semi-autonomous driving?
Not only is this new deal a boon for owners who don't yet have access to this self-driving feature, but it's also a good thing for Tesla: more drivers will be making use of the system, which means safer driving, and fewer accidents. That's always good for a brand. More driver data also means the Tesla neural network gets smarter by the day. We call that a win-win situation.