Tesla is Serious About Building F-150 Fighter

Truck

It's only a matter of time before an EV truck comes to market, but will anyone buy it?

We really shouldn’t be in the least bit surprised by this news. As Tesla continues to expand production of its Model S sedan and with the upcoming launch of the Model X crossover, it’s becoming quite clear that the EV automaker has every intention to offer a complete model lineup. We already know an entry-level model is in the works, due in around 2016, but now Tesla CEO Elon Musk wants to build a full-size pickup to compete head-on with the likes of the Ford F-150.

If you’re trying to replace the most gasoline miles driven, you have to look at what people are buying. That’s the best-selling car in America. If people are voting that’s their car, then that’s the car we have to deliver," Musk recently stated in reference to the F-150. In the first nine months of this year, Ford sold some 560,000 F series pickups in the US. By comparison, Tesla moved 14,000 Model S sedans. Musk did add that a Tesla pickup would be at least five years away, but we’re not sure whether that’ll be enough time to convince devout truck owners to make the switch to a battery pack.

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