Tesla's adherence to industry norms is notable only by its absence. The EV automaker does pretty much whatever it wants and very little surprises us anymore. Days ago, Elon Musk confirmed that the Tesla Model S Plaid Plus - with its 520-mile range - was being canceled because the 'regular' Model S Plaid is good enough. Only Tesla would make a big fuss over a new model and then not allow it to see the light of day. Now, the company has pulled another cheeky and unusual move: the price of the Model S Plaid has been increased by $10,000 just prior to its world debut.

A visit to Tesla's website confirms that the Model S Plaid, now the range-topper, will cost you $129,990, up from $119,990 previously. When it was announced, the Plaid Plus had a starting price of $139,990 before any incentives. Now that this model has been canceled, perhaps Tesla took it as an opportunity to raise the regular Plaid's price as it now no longer has to worry about a too-small price gap between the two sedans. The major difference between the Plaid and Plaid Plus is that the former has a shorter 390-mile range. However, it's still an absolutely breathtaking performer.

With its tri-motor all-wheel-drive setup, Tesla claims that the Plaid will reach 60 mph in under two seconds and a top speed of 200 mph. Thanks to its 1,020-horsepower output, it can complete the quarter-mile in 9.23 seconds at a 155-mph trap speed. There simply isn't another four-door sedan on the market that can match those figures - or any other car for that matter. Tesla confirmed in a tweet earlier this week that the new Model S Plaid will be revealed in a "delivery event" at the company's Fremont factory. The live stream will take place today at 7pm Pacific time.