Sell baby sell.
If Apple launched its iPhones like Tesla launches new car models, then only the rich would have the newest models and sooner or later they would cascade down the class borders. This is because with the Model X, Telsa originally offered the SUV for sale in its $132,000 Signature Edition. However, Elon Musk's electric car company has just opened the Model X to all buyers and has thus released the base price of the SUV. The price of a ticket into Tesla's SUV world will cost buyers $81,200.
For that, buyers get a 70 kWh battery, all-wheel drive, a 220-mile range, a 140 mph top speed, a 6.0-second sprint from 0-60 mph, and a "70D" badge. The 90D will cost $96,700 and will drop 0-60 mph times to 4.8 seconds, raise top speed to 155 mph, and squeeze 257 miles of range out of the 90 kWh battery. The P90D will have the same battery as the 90D, but will drop 0-60 mph times by 1.8 seconds to a truly ludicrous 3.2 seconds. Both the P90D and the 90D will ride on air suspension, a $2,500 option for the 70D. When "haggling" with the spouse, keep in mind that some options can be justified by the $7,500 federal tax credit. Soon you'll start to see the cute "his and hers" Model X and S combination.