It sold out in a flash.
Say what you will about Tesla CEO Elon Musk; he has a prodigious sense of humor. From the James Bond-themed submarine Easter Egg in the Model S, to Musk's cheeky references to Spaceballs lore ("Ludicrous" Mode? The Tesla Model S "Plaid"?), Musk lets his personality show more than most people in his position might.
Case in point: Tesla made a batch of tequila and put it up for sale to the general public through its online store. Yes, really. It came in a very cool lightning bolt-shaped bottle, and the whole thing seems to have spawned out of a 2018 April Fool's Day joke.
Following in the footsteps of other random, quirky Musk products like the Boring Company Not-a-Flamethrower and Tesla Short Shorts, which poked fun at the numerous investors shorting Tesla's stock, Tesla Tequila was announced just this week at a price of $250 per bottle. It's a tequila anejo, distilled from 100% agave and aged in "French oak barrels," according to Tesla's site, with "a dry fruit and light vanilla nose with a balanced cinnamon pepper finish."
That all sounds lovely, but unfortunately, you can't have any; even with its steep price tag, Tesla Tequila is now sold out, very shortly after going on sale. We imagine it was scooped up largely by opportunists who hope to make a quick buck by reselling the stuff later.
In fact, the same thing happened with Tesla's Short Shorts. The apparel was originally priced at $69.42 (get it?) on Tesla's website, but today, sites like eBay are flooded with examples priced in the hundreds of dollars.
It's unclear whether Tesla ever plans on offering more spirits in the future, but it could actually be a lucrative business for them - albeit a bit of a surprising side-hustle. You don't exactly see Ford going around peddling "Bronco Bourbon," or FCA joining the fray with "Jeep Gin." More than likely, Tesla Tequila is just a one-off, the latest example of Musk being Musk.