A record sales run has all but silenced the critics.
This has been the make or break year for the new entry-level Tesla Model 3 sedan and it turns out that it has indeed broken a few things. Such as production and sales records which have been on an upward trajectory for most of the year.
The first major hurdle was to get production figures to reach the much-publicized 5,000 figure, a goal it achieved in the last days of June. Since then the focus has shifted to sales numbers and in this area, the Model 3 has performed spectacularly. According to InsideEVs, the year-to-date total of all Model 3s sold stands at 114,532.
Of that total, a significant 90,700 were sold in the past five months with September's figures peaking at 22,250 sales. If Tesla is producing a minimum of 5,000 Model 3s per week then that means monthly sales figures should be around 20,000 cars a month, a figure it is quite likely to achieve heading into 2019.
The Model S and Model X fill the next to BEV (best-selling electric vehicle) sales slots for the year at 22,495 and 22,000 units sold so far. The next closest competitor is the Chevy Bolt EV which has found a mere 16,907 buyers this year. With just one more month to go, Tesla is bound to increase its lead over the rest of the pack even further.
Tesla's dominance of the EV sector is undisputed and highlights both the popularity of the brand and the sheer lack of viable alternatives in this sector. That is all bound to change in the next 12 to 18 months with most major manufacturers preparing their plug-in EV competitors for a 2019 or 2020 release.
Tesla has meanwhile dominated the market and shows no signs of slowing down, the second-generation Roadster and Model Y are currently in development and should shake up the establishment even further.