An upcoming boost in acceleration has been leaked...
One of the significant advantages of an electric vehicle and modern connected computer systems is over-the-air updating. Tesla has been consistent with updating its customer's vehicles, and it hasn't just been bug fixes. Recently, there's been an increase in range and charging capacity added, as well as a bump in power. Now, according to Electrek, owners of a Model 3 equipped with a dual-motor powertrain are scheduled to have an 'Acceleration Boost' upgrade available. The website says that some Tesla Model 3 owners found an added "fine print" section in the upgrade section of their profile that addressed an "Acceleration Boost" upgrade.
Electrek reached out to its base of Tesla drivers and figured out that the option is only appearing for option appears only for Model 3 owners with a dual motor powertrain. Digging into the webpage's source code, it shows that the acceleration boost is going to be a $2,000 upgrade. It's not clear how much of a boost the upgrade will be, but at $2,000 to unlock with software the performance a car already has available, the upgrade had better be significant. The website also reports that the availability should be soon and as part of the 2019.40.2 version of the Model 3's software.
That price does come across as a little cynical as Tesla is consistently trying to get cash into its coffers. The Cybertruck's $100 deposit for a concept that's unlikely to make production in its current form felt like a cash grab for an interest-free loan. This offers value, but keeping those updates either free or at a nominal cost to cover expenses would certainly inspire more brand loyalty from more customers rather than make them feel like a piggy bank being dipped into. Unfortunately, it looks like unlocking features and performance for extra money is the way the industry will be going as a whole.