That's what years of preorders will do for sales.
When a car is as hotly anticipated as the Tesla Model 3, it's bound to sell well. In fact, the Model 3 has already cracked the top 10 best-selling cars in the US - the Toyota Corolla and Camry, Honda Accord and Civic, and Nissan Sentra and Altima were the only non-SUVs to outsell it. Of course, this is bound to happen when years of preorders are being delivered in such a short time span.
Tesla has finally opened up its order books to non-preorder customers, but those wanting the $35,000 base model continue to be left waiting. No one knows exactly how many preorders Tesla lost due to production delays, but it doesn't seem to be hurting demand as the Model 3 just had a significant sales milestone in August.
According to Inside EVs, Tesla sold an estimated 17,800 units of the Model 3 in August, thus beating out the entire BMW passenger car model range. No, we aren't talking about the comparably sized 3 Series, this includes sales of the i3, i8, 2 Series, 3 Series, 4 Series, 5 Series, 6 Series, and 7 Series. Even including the X1 and X2, the Model 3 still single-handedly outsold BMW's entire range of cars.
Bravo Tesla, but it will be interesting to see if Model 3 sales continue as the initial preorder hype dies down. We drove the Model 3 and found it to be a very compelling package, but its promised $35,000 base price could make it even more desirable. For Tesla to continue this dominant sales success, it needs to make an announcement about the availability of the base Model 3. If not, we wouldn't be shocked if sales drastically taper off as preorders are fulfilled and the demand for the current $50,000 model proves to be unsustainable.