What's going on here?
Tesla has earned a reputation for making price changes without advanced notice. Its official website is just updated from one day to the next. Potential customers take note, especially for the Tesla Model 3. Only two weeks ago we learned the automaker's cheapest vehicle received a price boost and now it's happened again. But the good news is that there's also a slight update. Electrek was the first to notice Model 3 prices across the board have increased, though they're not substantial.
The Standard Range Plus went from $37,990 to $38,490, the Long Range AWD from $46,990 to $47,490, and the Performance is now $56,990 instead of the previous $55,990. The base Standard Range Plus is of particular interest because only a month ago it cost $1,000 less. But didn't we mention an update?
Indeed. The sedan's interior now comes with a new door trim that matches the dash trim, a styling feature that originally premiered with Gigafactory Shanghai examples. The updated interior styling has now made its way to the US. It's not a huge deal and in no way affects vehicle performance and capabilities, but purely for aesthetic purposes. Is it worth the extra money? Tesla certainly thinks it does.
It should also be noted that US-built Model Ys have not received this update as of yet but likely will sooner or later. However, the Model Y Long Range AWD has just received its own $500 price increase, now beginning at $50,490. But unfortunately, there are no updates.
Model S and Model X pricing remains untouched, though both are now facing delivery delays because the production lines at the Fremont factory are still being retooled. Tesla's pricing policy doesn't work like most automakers. Typically, automakers make adjustments at the beginning of a new model year though it's not unheard of to see it happen throughout the year in a few cases.
Tesla is different because prices have been changing lately literally from month to month. There are a number of possible reasons why, such as supplier costs. In any case, it's clear by now that customers don't seem to mind Tesla's methods unless, of course, they're double charged.