What a generous move from Tesla.
If you're confused by Tesla's pricing strategy then you're not alone - the company seems to change its pricing and trim level options several times per year. Recently, Tesla prices have become a big talking point as the $7,500 tax credit for buying one has been halved.
Tesla's CEO Elon Musk decided to respond to customers who would miss out on $3,750 of the tax credit by agreeing to cover the difference if their car was delayed.
According to USA Today, Tesla will now take a more permanent approach to the issue of reduced tax incentives by lowering prices.
All Tesla models will see a price cut of $2,000 as the company bolsters other incentives. The move reflects Tesla's efforts to increase its share in the market. Many industry experts questioned whether Tesla could continue its manufacturing growth without the full $7,500 tax credit. While the $2,000 price cut doesn't quite make up for the $3,750 reduction in the tax credit, Tesla says customers "can apply to receive" the other half of the credit, though it did not give any details for how customers would qualify.
The Model S now starts at $76,000 (before incentives) while the Model X SUV starts at $82,000. Of course, Telsa loves to include incentives and other savings into its final price and has listed the Model S and Model X at $66,750 and $72,950 respectively. Late last year, a cheaper variant of the Model 3 was offered with a starting price of $45,000 before incentives ($33,200 after various savings).
Tesla currently lists the rear-wheel-drive, mid-range Model 3 at $44,000 before various savings ($35,950 after savings). Perhaps the $2,000 savings hasn't been updated on the website because the current price is actually higher than when the mid-range model was first introduced. Either way, we are still waiting for the base $35,000 Model 3, which has yet to be delivered or even announced.