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Tesla's Pricing Strategy Just Got More Confusing... Again


Some models are now cheaper, but some are more expensive.

Tesla's pricing strategy is as difficult to follow as a plastic bag in a hurricane. Automakers are known for adjusting prices with each passing model year, but Tesla seems to adjust its prices multiple times in a single year. At the beginning of 2019, Tesla killed off the cheapest versions of the Model S and Model X right after lowering prices to offset the loss in tax credits. Then just a few months later, the two cars were given a price cut of $2,000 to $3,000.

It has only been two months since the last price change, but now, Tesla is announcing further changes to its lineup. "To make purchasing our vehicles even simpler, we are standardizing our global vehicle lineup and streamlining the number of trim packages offered for Model S, Model X and Model 3," Tesla said in a statement. "We are also adjusting our pricing in order to continue to improve affordability for customers."

Here's what all of this means for customers. The base Model S Long Range starts at $79,990 and the Model X costs $84,990, which are increases of around $5,000 and $4,000 respectively. This means the Standard Range models have now been discontinued, but you are getting an increase in range for the additional cost. The Long Range Model S will travel 370 miles on a charge and hit 60 mph in 3.7 seconds while the Model X will go 325 miles and hit 60 in 4.4 seconds.

Stepping up to the Performance models costs $99,990 for the Model S and $104,990 for the Model X, both of which now include Ludicrous Mode (formerly a $20,000 option). 0-60 takes just 2.4 seconds in the Model S Performance and 2.7 seconds in the Model X Performance.

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The least expensive Model 3 is the Standard Range Plus, which offers 240 miles of range and a 5.3-second 0-60 time at a cost of $38,990. Stepping up to the Long Range costs $47,990 and increases the range to 310 miles while dropping the 0-60 time to 4.4 seconds. The Performance model remains the most expensive, at $54,990, but offers 310 miles of range and a 0-60 time of 3.2 seconds. These prices are correct according to the Tesla website but be sure to check before you order because Tesla changes them frequently.