A new mega dealership is in the works.
An application for a 51,975-square-foot Tesla dealership was recently filed with the Texas Department of Licensing and Regulation. It will be Tesla's fourth big dealership in Austin, located in Travis county.
The new dealership will be located at 2323 Ridgepoint Drive and will cater to the suburbs around the city. The project is privately funded, and it will cost $1.5 million to renovate the existing building.
As you can see from the Google Maps images below, an enormous warehouse already exists at the location mentioned above and has easy access to the US-183 Highway.
The owner of the building is listed as Boyd Watterson Asset Management, located in Chicago. The location will be upgraded with the permission of the landlord.
This new dealership will be responsible for sales, delivery, and service. It's a one-stop shop for those not ready to commit to online car shopping, which has been Tesla's main means of interacting with customers.
Unless you've been living under a rock, you'll know that Tesla has been investing heavily in Texas. It built a mile-long Gigafactory on Austin's outskirts, serving as the company's new headquarters. Elon Musk famously moved the headquarters out of southern California following a spat with the Californian government over COVID-19 protocols.
At the opening of the Austin Gigafactory, Elon Musk stated that the company moved because it needed more space, and Texas has plenty of that.
The Austin factory will start churning out the Cybertruck as soon as the model goes into production. Since Texas is truck country, the dealerships scattered across Texas will be in an excellent position to sell as many EV trucks as possible to a truck-hungry crowd.
As we browsed the numerous applications filed with the Texas Department of Licensing and Regulation, we couldn't help but notice how many charging stations are being planned. On average, a Supercharger Station costs between $150,000 to $250,000, depending on the size.
If you're wondering why somebody would spend $1.5 million on a Tesla dealership, let us remind you that the American EV manufacturer is by far the most valuable car brand in the world.
Even during the tumultuous pandemic era, the company remained profitable and delivered 936,172 cars across the globe. Despite persistent quality problems, Tesla keeps luring customers away from legacy luxury brands like Mercedes-Benz. Earlier this month, Tesla finally outsold Mercedes-Benz in Europe, which is a massive accomplishment for a brand that has only been building cars for 12 years.
Demand is now so high that used models are more expensive than brand-new cars. Putting up a Tesla dealership is essentially a legal way of erecting a money printing business.