The increase in price comes shortly after the release of a crucial update
Tesla has officially announced that the cost of its Full Self-Driving package, found in products such as the Model S, will be increasing to $12,000 as of January 17. This is a decision that will likely coincide with the release of a crucial update to the system. This decision comes after the package received some controversy among some of the brand's customers.
At this point, it has become clear that Elon Musk intends to increase the cost of the package as it is updated and advanced. Despite the name of the package being called "Full Self-Driving", certain customers aren't too happy about the fact that the cars cannot pilot themselves autonomously. Concerns regarding this became more prevalent after the company stated that the price would be increasing to $10,000 sometime last year.
Tesla's Full Self-Driving Package did not see a price increase since the Beta program was initiated last October but, in a tweet, Musk states that customers can expect to pay a bit more early next week. This action comes after it was revealed that many who had purchased the package previously did not get access to the additional features. It's also noted that most drivers also do not have access to the Beta version.
Said Beta has also been confirmed to receive a new 10.9 update which will be installed around the same time as the price increase with another larger update to follow sometime next month. Musk states: "ETA 10.9 should be ready in about a week. Beta 11 with single city/highway software stack & many other architectural upgrades probably next month."
The price will only increase in the US, which is the only place where the Beta version is available to consumers that have managed to achieve a "driver safety score" of over 97. The Full Self-Driving Package subscription service was launched last year at a monthly cost of $199. It's understood that this amount will also be increased, with Tesla previously stating that it wants the one-time purchase option to be the better financial decision.
Tesla's Full Self-Driving Beta system is an early example of the brand's autonomous driving software which forms part of a testing program applied to a select group of owners, appointed by the brand. It allows the vehicle to manage certain driving operations via its advanced driver assistance systems but those behind the wheel still need to be paying attention to the road. As a result, it still bears the classification of level-two autonomy.