What do Tesla and Rolls-Royce have in common? Well, aside from building eerily silent vehicles for those with more bucks than most, neither brand feels the need to spend money on marketing or commercials. While the British brand relies on its strong image and reputation, Musk's reason is simple - he would rather spend money on the products than on advertising.

However, that hasn't stopped the automaker from coming up with a rather unique commercial of sorts, posted to Tesla's Instagram page this week. The advert takes place in a warehouse and shows a quartet of Model 3 and Model Y variants sitting in the dark. Soon, the vehicles put on a light show and begin "dancing" to a rather familiar soundtrack - an EDM song produced by Elon Musk himself.

Musk's 2020 single Don't Doubt ur Vibe gets the party going, and the Teslas respond with a series of eye-catching headlight flashes, reminiscent of the Light Show feature. The power windows and trunk lid move to the music, with song lyrics projected on the wall behind.

Tesla didn't provide much context for the advert, with a simple caption reading "vibes" accompanying the exciting video. Unlike traditional adverts or social media campaigns, the short and exciting clip tells us nothing about the vehicles. Instead, Tesla is likely hoping to curry favor with fans and customers by sharing a positive and uplifting message.

The comments section is awash with praise for the short video, although some have wondered whether Tesla is perhaps teasing automatic matrix headlights. It's also entirely possible that Musk's carmaker could be teasing a new form of lighting technology. It's merely speculation, but could the darkened setting hide subtle styling updates bestowed upon the smaller Tesla offerings?

For some Instagram users, the post merely served as a platform to vent their frustrations. "Waiting on delivery," commented one person, while another wrote, "now I know why my Tesla is taking so long." Despite massive price increases, the company enjoys strong demand for its products. However, delivering vehicles to customers is tougher than it seems.

The outspoken CEO and fledgling EDM artist previously expressed concern about the lengthy delays facing customers. In May, Musk even suggested the company might have to stop taking orders. "Currently, the lead time for ordering a Tesla is ridiculously long... our problem is not demand, it is production."

It seems the problem remains. According to the company's website, an order placed today for a Model 3 may only see the car being delivered in December 2022. For the more popular Model Y Long Range, customers may have to wait until April 2023. Perhaps Tesla is hoping this advert will distract impatient owners from the long wait times.