The one-time-only event will be streamed on Twitch on December 18.
With more people stuck at home during the pandemic, automakers have been finding innovative ways to replicate the traditional car shopping experience online from the comfort of buyers' homes. Nissan, for example, has launched a new online platform that lets you take a virtual tour of a showroom, explore the latest models, and book a test drive. Ford is taking this a stage further by letting you test drive a Mustang Mach-E online to celebrate the electric SUV's recent launch. This isn't a virtual simulation, either: users will be able to control a real Mustang Mach-E without having to visit a dealership.
In a "live drive stream event" hosted on the popular streaming service Twitch, users will be able to digitally control a real Mach-E on a real custom-built 100,000 square-foot interactive track from the comfort of their living rooms.
To make this unique experience possible, the track features thousands of feet of truss and cable, over 2,700 amps, and 775 feet of linear video walls.
During the event, users will put the Mach-E through its paces in "virtual electrified worlds." At key moments, users will be prompted to vote on the actions the driver can make in real-time alongside thousands of other users to move them closer to the finish line. During the experience, users will need to clear as many blue checkpoints as they can before the timer runs out.
Each successful checkpoint cleared lights up the Pony earning 1 point, while red checkpoints will make you lose a point. When prompted, entering either A, D, W or X into the chat will affect the car's movement depending on which action was entered by the most users.
This will be a one-time only event hosted on Friday December 18 at 9:00 pm EST. While you can still watch the event without a registered Twitch account, you'll need to sign up to interact in the game. Users can take the Mustang Mach-E for an unconventional test drive by visiting www.twitch.tv/FordDriveStream.