The $1.6 Million Italdesign Zerouno Has Already Sold Out


The Zerouno’s surprising success could spawn a roadster variant.

This year, legendary design house Italdesign launched its new sub-brand specializing in ultra-exclusive, low-volume supercars. Its first creation, the ultra-light, carbon fiber-covered Zerouno, was unveiled at this year’s 2017 Geneva Motor Show, powered by the same 5.2-liter, 610-hp V10 shared by the Audi R8 and Lamborghini Huracan and limited to only five examples. If you’ve been on the fence about placing an order, we’re afraid we have bad news: they've all been sold, despite prices starting at a staggering $1.6 million.

To celebrate this achievement, Italdesign will be bringing the second customer example of the Zerouno to the Pebble Beach Concours d’Elegance later this month. In contrast to the white car shown at Geneva, the second Zerouno to roll off the production line is finished in a striking metallic red paint job and features a more prominent rear spoiler with a central longitudinal fin as requested by the customer who wanted a racier look. “The Ultra-Limited Series Production is an important service we integrated in our service portfolio,” said Italdesign CEO Jorg Astalosch.

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“It’s composed by a fully integrated approach from Design, Engineering and Production for small volume series vehicles, in a turnkey competence. We wanted to demonstrate with the Zerouno project that we are listening to our customers and what Italdesign is capable to do.” With all five Zerouno’s now sold out, Italdesign is exploring the possibility of following it up with a roadster variant. Talks are apparently already underway with potential customers to see if they would be interested in snapping one up. Should the Zerouno’s surprising success spawn a convertible model, it’s expected to retain the coupe’s naturally aspirated 5.2-liter V10 engine packing 610 horsepower and 413 lb-ft of torque.

However, the components required for the roof mechanisms means the roadster variant will probably put on a few pounds, which could affect the Zerouno’s 3.2 second sprint time and 205 mph top speed. Expect it to be even more expensive than its coupe counterpart, too. “Having sold all five Zerouno is the result of a great team work, and it shows we are on a promising way with our new brand for Ultra-Limited Series Production,” said Filippo Perini, Head of Innovation Design. No doubt this won't be the last bespoke supercar we'll see from Italdesign in the near future.

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