Because this time it's actually competitive.
Not long ago, if you mentioned cars like the Chrysler 200 sedan and Sebring convertible, more than likely the immediate reaction would be something like "yeah, rented one once, and thought it was complete shit." That assessment was even quietly shared by many Chrysler dealers. But that's all in the past now because Chrysler, more specifically Fiat-Chrysler, is a very different automaker than it was just a few years back.
Perhaps the best example of this new-found approach to genuine quality and not cars built with more plastic than a five-year-old's Power Wheels Jeep, is the new 200 sedan. The first reviews have all been solid and Chrysler dealers can't wait to start selling them. "This car won't disappoint people – there's zero chance," claimed one salesman from the Philadelphia area. "I have never, ever sold a high-quality, desirable car in that segment," he added. Although Chrysler has experienced 48 straight months of sales increases following its bankruptcy, a good chunk of that success has been due to its trucks, SUVs and even minivans.
The previous 200 was simply not competitive in the mid-size sedan segment. But it's a whole new ball game now, and the 2015 200, Chrysler believes, will help extend that two year sales bliss even further. It just has to attract buyers away from the Fusion, Camry, Accord and Sonata.