The 2016 Subaru BRZ Gets New Standard Tech And A Cheaper Price Tag: Will Buyers Care?

Technology

"More power!"

In an attempt to ignite sluggish sales of its BRZ, Subaru is offering a $300 discount on all trims and throwing in some tech goodies. Standard with all 2016 BRZ models (Premium and Limited) is a 6.2-inch Starlink infotainment system featuring: a backup camera, satellite and HD radio, a CD player, Bluetooth and USB port. The higher-level Limited trim gets a paint-matching trunk spoiler, fog lights and Alcantara trimmed interior and keyless access.

Now the $300 price break and new stuff is nice, but we don’t think it will do much for sales. We'd hold out for the 2017 BRZ, which is getting a modest bump in power (up from 200 hp to 208 hp) and will likely have all of the same tech and exterior goodies standard. Hell, by that time the discount may be better as well!

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