That's right. A dollar.
Dodge has finally released full pricing details for its highly anticipated 2018 Challenger SRT Demon. True to its word, that figure will be below $100,000. The MSRP (look out for dealership markups) is $84,995, which includes a $1,700 gas guzzler charge, but doesn't include a $1,095 destination fee. Powered by an upgraded version of the supercharged 6.2-liter Hemi V8, base output is 808 hp and 717 lb-ft of earth scorching torque.
However, for owners who plan on heading to the dragstrip, they'll want to exploit this engine's full potential, and doing so will cost only $1. Yes. For real. A single George Washington will unleash the Demon's full 840 hp and 770 lb-ft of torque. That power boost is part of the Demon Crate option, and also includes the necessary software to run high-octane racing gas, a pair of narrow front drag wheels, conical performance air filter, two valve stems, passenger mirror block-off plate, and Demon-branded tools such as a hydraulic floor jack with matching bag, tire pressure gauge, tool bag and fender cover. For the record, Dodge values the entire crate at $6,140.
There are a few other options for only a buck each, like a front passenger seat, rear seat and Demon trunk carpet kit. "Eighty-five thousand dollars is not just a number in a business case to Dodge; we know it's a lot of money and a significant up-charge over a Challenger Hellcat," stated Head of Dodge Passenger Cars Tim Kuniskis. "We worked very hard to build as much value into the Challenger SRT Demon as possible – features, performance and exclusivity that simply can't be duplicated with a goal of maintaining, and possible even growing, as much future value as possible." Other more expensive options include a power sunroof ($4,995), satin black hood ($1,995), and an 18-speaker Harmon Kardon audio system ($2,495).
Red leather seat belts are another $195. A total of 15 exterior colors are available, including Billet Silver, Destroyer Grey, Go Mango, Granite Crystal, Maximum Steel, Octane Red, Pitch Black, Redline, TorRed, White Knuckle and Yellow Jacket. Plum Crazy, B5 Blue, F8 Green and Indigo Blue will be offered later on. Just 3,300 Challenger SRT Demons are slated for production, with 3,000 for the US. The rest will go to Canada. Bottom line is that the Challenger SRT Demon costs at least an additional $20k over the regular Challenger Hellcat. We doubt Dodge will have any trouble selling each and every single one.