The new generation Chevy Colorado has premiered in Thailand, home to where it's being manufactured.
The all-new Chevrolet Colorado, set to be the most refined midsize pickup truck in its class, has been launched in Thailand. Developed over five years across five continents at a cost of $2 billion, it comes packed with technology and a host of interior and exterior features. 26 combinations of models, cabins, powertrains, and ride heights are being offered, including single- and extended-cab bodies in both high- and low-stance configurations in addition to two- and four-wheel-drive configurations.
A choice of a 2.5-liter and 2.8-liter Duramax turbo-diesel engines are on offer with either a 5-speed manual transmission or Hydra-Matic 6-speed automatic, combining performance and fuel economy thanks to the variable-geometry turbocharger. GM Thailand President Martin Apfel said that " the all-new Colorado, which represents GM's most significant play in the midsize pickup truck market ever...represents our largest-ever engineering and manufacturing program. Our manufacturing operations have the ability to meet the needs of the local and global marketplace now and well into the future."
GM's Global Vehicle Line executive for Midsize Trucks Brad Merkel believes the Colorado "can be a workhorse, a family hauler, a lifestyle vehicle, or a truck...Regardless of configuration, they're getting the features of a common frame and body structure, high-performing powertrains and outstanding refinement. There are no sacrifices in fundamental hardware or aesthetics, from a very basic two-door work truck all the way up to a premium crew cab." Customers in 60 markets across the world will have the chance to own this superbly built truck, which features components designed to last for almost 390,000 miles. But sadly the U.S. won't be one of them.