The All-New Ford F-150 Limited May Be An Oxymoron But It's Damn Pretty


"Luxury" and "truck" don't really belong together...

The first half of 2015 has been interesting for truck lovers. Ford’s aluminum F-150 debuted but supply issues kept it from tearing up the sales charts. Chevy and GMC snagged the sales crown for GM, at least through the first half of 2015, and both automakers just showed off refreshed models. Despite not being invited to the party Ford decided to come, bringing along the F-150 Limited, its new top-line model. So, what makes the F-150 Limited so damn nice? The Limited is about two things: looks and tech.

Here are a few of the aesthetic additions: 22-inch aluminum wheels, a new grille, chrome exhaust tips and raised “LIMITED” lettering on the hood. Inside there's custom Mojave leather seats (that heat, cool and massage!), a panoramic vista roof and 10-speaker Sony sound system controlled by Ford’s Sync 3 system. On the tech front there’s a lane-keeping system, 360-degree camera, dynamic trailer hitch assist and a remote tailgate release. Ford’s nifty Pro Backup Trailer Assist—the tech that lets you steer your truck with a nob for easier maneuvering—is also available. Four-wheel drive is available but the only engine on offer is a V6 EcoBoost good for 365 horsepower and 420 lb-ft of torque.

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A luxury truck is by definition an oxymoron but they do sell, as evidenced by the GMC Sierra’s looks-based refresh. The new Ford Limited will arrive this winter, which means it won’t help the automaker out with its 2016 sales. However, that means 2016 should be a big, big year for F-150 sales.