Shame it won't be coming stateside.
Sport coupes are, we're sorry to say, something of a dying breed. Crossovers, on the other hand, are quite the opposite. In fact some automakers have even been reviving old coupe nameplates to hang on their new crossovers. And Ford is the latest.
What you see here is the new Ford Puma. It bears the nameplate of a little hatchback coupe the Blue Oval offered in Europe around the turn of the millennia as sort of a smaller version of the Mercury Cougar. But though similarly based on the Fiesta, this time it sits a fair bit taller.
First previewed in Amsterdam a couple of months ago, the Puma has now been revealed as something of a sportier, more stylish alternative to the EcoSport – or a higher alternative to the Fiesta Active. Though precise exterior dimensions (and performance figures) are still to be released, it's clear that the new Puma crossover rides on a small footprint. But Ford has packed a lot into it, underneath its swoopy bodywork.
For starters, the Puma boasts the best cargo capacity in its class: as much as 456 liters (or 16 cubic feet) in a flexible and adaptable cargo compartment setup.
It also has all the latest comfort, infotainment, and safety equipment Ford has to throw at it, from the 12.3-inch digital instrument cluster and Lumbar Massage Seats to the adaptive cruise control and lane-centering assist.
The Puma is powered by a 1.0-liter turbocharged three-cylinder engine, with a mild-hybrid assist coming from the 48-volt electrical system and 11.5-kW starter/generator unit, as well as stop/start and cylinder-deactivation systems. It'll be available in two states of tune, producing 123 horsepower or 153 hp, mated to a six-speed manual. A dual-clutch transmission option will come later, along with a diesel engine.
"Our customers told us they want a compact vehicle with stand-out looks that also delivers solutions for everyday living. The result is our new Ford Puma," said Ford's European president Stuart Rowley.
Unfortunately early indications are that the Puma, like its preceding namesake coupe, won't be offered in North America. It'll be produced in Romania for European and other overseas markets. But maybe if we ask nicely enough, Dearborn will see the business case in bringing it here – whether to replace the EcoSport, or to sit alongside it, and fill the void left by the withdrawal of the Fiesta from the US market.