is more interested in the demographics that aren’t advertised on TV, namely single parents or couples that forgo having children entirely but have the same budget, versatile needs, and a demand for flashier styling. Essentially, this is a Q8 for those at the opposite end of the income spectrum, a family who would otherwise go for a Gran Coupe. This Q1 retains all of Audi’s modern styling elements with a more futuristic and edgy twist. Large wheels, a raised ride height, and plastic cladding on the bottom resemble the off-road ready SUVs built on car platforms while two doors assume that John, the hypothetical customer in this story, has only one child and the occasional date. Would you buy this if you were in John’s shoes?