You no longer have an excuse to pick a boring hue.
BMW's Individual program offers stunning colors that are typically "off-menu" for various models. The program just opened to South Carolina-built SUV models, meaning X SUV owners can now opt for an exciting shade. Not every BMW model in the range is available with Individual paint, but the German automaker has always promised to add more options based on customer demand. It looks like customers demanded it, because two models were just added to the BMW Individual program.
The BMW Group Plant Leipzig just announced that the 2022 BMW 2 Series Gran Coupe and Europe-only 1 Series Hatchback are officially available with Individual paintwork finishes. These two entry-level models will now have 160 color options, including Speed Yellow, San Marino Blue, and Nardo Grey (all pictured below).
The German plant is wrapping up its first major Individual color order in those colors, plus a forth hue called Verde Ermes Green (pictured above in a rendering). Although most buyers opt for boring colors like black and white, BMW says Leipzig's order books for Individual colors are already filled up through the end of 2021. The next big order comes in from BMW Japan for 180 118d models finished in Hockenheim Silver, Ruby Red, and Sepia Violet.
BMW says the lead time for a special paint finish is 10 weeks, and customers can even create their own colors from scratch. With upgrades to Leipzig's paint supply systems and mixing area, the plant can now paint five Individual colors per day.
With more Individual models rolling off the assembly line, some processes (like the sign-off) must now be carried out manually, leading BMW to hire more employees in the paint shop. Matte finishes take around 30 minutes longer to prepare since defects can not be fixed like gloss paint. The 1 Series and 2 Series currently offer two matte options: Frozen Black and Frozen Orange.
BMW says the most popular colors so far in the program include yellows, blues, reds, and violets. The German automaker has an online visualizer where you can view the full palette to pick your favorite. We included two of our picks (Mint Green and Purple Silk) below.