The Cadillac ELR May Have a Very Short Life

Industry News / Comments

After all, it is just a $75k Chevy Volt.

We're only a few months away from the debut of the next-generation Chevrolet Volt. It'll be built on its own unique platform, deliver better range than the current car, and will generally be a more refined vehicle. So what about its fairly new luxury sibling coupe, the Cadillac ELR? Its future isn't looking as bright. For starters, the thing starts off at $75,995, a hefty price tag that few are willing to pay. Through this past July, just 578 units have been sold. And that right there is called a sales failure.

Auto Guide reports that Cadillac chief engineer has stated that while it's still a bit too soon to say whether there'll be a next-gen ELR, he did admit that sales have been pretty bad. "We're in the business of making money," he stated. At the moment, there are 1,400 ELRs just sitting on dealer lots collecting road dust. That doesn't sound like making money to us. Cadillac hasn't made any final decision just yet according to the official, but sometime after the launch of the new Volt a choice will have to be made.

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