The Chevrolet Colorado ZR2 Made Up A Solid Chunk Of 2017 Colorado Sales


Because of course people like to off-road.

Launched only last year, the Chevrolet Colorado ZR2 hardcore off-road mid-size pickup truck has already proven to be a sales success for the automaker. According to Inside Alpha and GM Authority, the Colorado ZR2 made up 10 percent of all Colorado sales in 2017. However, GM’s midsize pickup trucks experienced a US sales decline by 1 percent at the same time. Its segment market share also fell by 1 percent. But thanks to the ZR2, GM may have actually increased its profitability in this segment compared to 2016.

Now, 10 percent of all Colorado sales may seemingly not sound like all that much. How can that make an impact? Quite simple. The Colorado ZR2 has a base price of almost $42,000 and can climb as high as $52,000. That’s close to double the price for a Colorado base trim. Adding to the ZR2’s success, it didn’t even go on sale until May last year. That means it went from 0 percent to 10 percent of all Colorado sales in just seven months. Obviously this is very good news for GM because it now knows it can increase its profits in a segment that’s not gaining market share simply by selling a more expensive version of the Colorado. This formula is not new but it’s certainly working out in the case of the Colorado.

You Might Also Like
10 Cars That Started Life As Race Cars
10 Cars That Started Life As Race Cars
10 Best Interiors Of 2018: Over $1 Million
10 Best Interiors Of 2018: Over $1 Million

The all-new Ford Ranger had its debut last month at Detroit and it’ll definitely be cause for concern on GM’s part. We also recently spent a week at the wheel of a 2018 Colorado ZR2 (full test drive review coming next week!) and were mighty impressed with the overall package. It’s nice to see plenty of other US buyers are too.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP

Related Reviews

2018 Chevrolet Colorado ZR2 Test Drive Review: It Begs To Play Dirty
Test Drive
2018 Chevrolet Colorado ZR2 Test Drive Review: It Begs To Play Dirty