The Chevrolet Montana Does Not Look Ready To Take On The Ford Maverick

Reveal / 9 Comments

Chevy's smallest truck isn't prepared for the American market.

The Ford Maverick is currently dominating in sales over the Hyundai Santa Cruz and it doesn't look like any Detroit-based competition is on the way any time soon. GM previously teased a small truck that would sit below the Chevrolet Colorado, and now that vehicle has arrived for the Brazilian market. The 2023 Chevy Montana is a compact pickup, similar to the Maverick and Santa Cruz. Despite being named after the fourth-largest state, the Montana wasn't designed for the US market.

Only one engine is available: a tiny 1.2-liter turbocharged three-cylinder making just 133 horsepower. That's the same mill that powers the 2024 Chevy Trax only with four fewer horses. For comparison, the least powerful Maverick develops 162 hp from its hybrid drivetrain while the base Santa Cruz gets 191 hp.

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Chevrolet
Chevrolet
Chevrolet

The Montana is significantly shorter than the Maverick or Santa Cruz at just under 186 inches long. Chevy says that's enough to give this little truck the "best accommodation for second-row occupants in the segment," though that likely refers to Brazilian market vehicles like the Fiat Toro and Renault Duster Oroch.

Inside, there's a simple eight-inch touchscreen display with conventional gauges and physical knobs for the climate control. Android Auto and Apple CarPlay come as part of a package, while built-in Wi-Fi and OnStar are standard equipment.

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Chevrolet
Chevrolet
Chevrolet

Rather than focus on total carrying capacity, Chevy focused on how it could maximize space in the bed. The Montana debuts a new Multi-Flex intelligent bucket with more than 20 available accessories to divide up the cargo area. For example, a Multi-Board divider includes rails, hooks, and shelves to help stow smaller items. Owners can also purchase a Multi-Board partition to split the bed into two.

2023 Chevy Monata pricing starts at 134,490 Brazilian real, which translates to just under $26,000 USD. Straight conversions aren't always accurate, but that would make the Montana significantly more expensive than the Maverick and slightly more than the Santa Cruz. Even if it did come to the US, we doubt it would succeed against those cheaper options.

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Chevrolet
Chevrolet
Chevrolet

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