Ever heard of the SsangYong Rodius? Well, you have now.
Mahinda and Mahindra, an Indian-based global automaker, has a South Korean subsidiary called SsangYong. For anyone who’s been overseas to Europe or the Middle East will likely recognize the latter name and may have even seen its minivan, called the Rodius. In short, it’s hideous. And now we’re hearing, courtesy of Automotive News, that Mahindra and Mahindra wants to bring SsangYong vehicles to the US. This isn't the first time this issue has come up, but it appears more serious than before.
The expansion news comes directly from a top Mahindra and Mahindra executive, but the automaker hasn’t yet decided which SsangYong it wants to sell in the US. For now, SsangYong’s South Korea-based board has to approve the plan and an official announcement is coming soon. What’s also interesting is that Mahindra and Mahindra is planning to open a new factory in the heart of America’s auto industry, Detroit. This will be the first all-new factory in the area in 25 years, more details of which will be announced later this month. If the SsangYong US plan materializes, its cars won’t be built at this Detroit facility, but at a so far unknown location.
Mahindra and Mahindra wants to manufacture off-road vehicles in the Motor City despite SsangYong’s already existing lineup of light trucks and SUVs, such as the Tivoli and Rexton. As for the disturbing to the eye Rodius minivan, hopefully it’ll remain outside of America’s borders forever. While the second generation, launched in 2013, looks slightly better than the first, we highly doubt it’d find a market in the US. Minivans already are losing the sales war to crossovers, so it makes little sense to add another one, especially one that’s not especially appealing, visually speaking.