The British carmaker really needs the DB11 to be a hit.
Aston Martin wants to hit the market with a bang and its commitment to that rang strong when the DB11 made its appearance at the Geneva Auto Show where it reminded the world that nobody bests Aston Martin in the looks department. However, the DB11 is also supposed to be much more modern then previous Astons since it boasts the company’s new aluminum architecture which gives the car more modern capabilities. Following on the DB11’s heels will be the entry-level Vantage and a top-tier Vanquish.
The Vanquish may end up being a track-friendly supercar than a grand touring mile muncher. In an interview with Autocar, Aston Martin CEO Andy Palmer said that by the end of the decade, the manufacturer will also launch the Lagonda sedan and the two-door DBX crossover to replace the Rapide. Both cars will also have new aluminum architectures to keep the modernity vibe going. With these gorgeous Astons receiving road-ripping engines from Mercedes-AMG, it seems as if Aston Martin may be poised to end its cash dry spell and make its way back into the profit-making sales margins. Lets hope that Aston Martin's plan pays off because it is hard to imagine roads of the future without some Aston eye candy.