The thoroughly demented Dodge Challenger SRT Demon is set to become the most hardcore muscle car ever. Not only will it pack more power than the legendary SRT Hellcat, it will only have room for one in its quest to shed as much unnecessary weight as possible. Now that's hardcore. We're now three weeks into the pre-reveal campaign, which means another teaser video from Dodge. Unlike previous videos, however, we don't get to see any new parts of the car.

This week, Dodge puts the focus on what it calls the Demon Crate, a magic box that transforms the Demon into whatever you want it to be. In other words, it won't be exclusively tailored for the drag strip like previous teasers suggested. Thanks for the red herring, Dodge. Explaining its dual purpose, Dodge say the Demon is "not intended for a road course; rather, each customer can decide at the time of order, or once they own the car, or even on a moment's notice that they want their car to favor street performance, drag strip performance or something in between."

Shown in the trailer below, the Demon Crate comes with 18 extra components allowing you to mix and match parts to your specification like an elaborate Lego construction set.

Said parts include "Direct Connection Demon Performance Parts," Demon-branded track tools, spare wheels and a "Demon Track Pack System." So there you have it. The Demon isn't the tire-shredding, drag strip dominating monster we thought it was – it's all that and so much more. Expect another teaser to roll out next week, but we still have to wait until April for the full reveal of the Dodge Challenger SRT Demon at the New York Auto Show.