The F-150 Lightning Is Helping Ford Steal Customers From Rivals

Electric Vehicles / Comments

Just like the Maverick.

Ford is holding nothing back in its quest for EV dominance, and the proof is there for everyone to see. Its electric products are selling way better than GM EVs, and the Mustang Mach-E has been a raging success. Now, the company is getting ready for what will be its biggest EV move: electrifying the Ford F-150. Earlier this week, we reported that production of the Ford F-150 Lighting is running behind schedule due to the global semiconductor shortage, but that hasn't stopped people from showing massive interest. Reservations for the electric pickup closed last night, and customers can expect deliveries to start by springtime, but who exactly are those customers? According to Ford CEO Jim Farley, 70 percent of F-150 Lightning customers are new to the Ford brand.

2022 Ford F-150 Lightning Driving Front Angle Ford
2022 Ford F-150 Lightning Taillights Ford
2022 Ford F-150 Lightning Driving Front Angle Ford
2022 Ford F-150 Lightning Side View Driving Ford

As it stands, Ford is looking at around 200,000 potential customers waiting in line for the new F-150 Lightning, but we all know reservations and actual sales are two different things. According to Farley, Ford expects around 80 percent of those reservations to convert into sales, a highly impressive number, especially seeing as most (around 112,000 vehicles) of those sales will be going to first-time Ford owners. When Ford recently launched the Bronco, it managed a reservation to sales rate of over 65 percent. The Bronco had much more hype before its launch, but the Lightning will attract a different crowd which will be drawn to the utility and value of the electric F-150, rather than the lifestyle appeal of the Bronco. Interestingly, the smaller Ford Maverick is also attracting first-time truck converts.

2022 Ford F-150 Lightning Charge Port Ford
2022 Ford F-150 Lightning Headlights Ford
2022 Ford F-150 Lightning Socket Ford
2022 Ford F-150 Lightning Front Angle View Ford
9 Crazy And Counterintuitively Cool Stretch Limousines
9 Crazy And Counterintuitively Cool Stretch Limousines
The First Saudi Arabian Grand Prix Was Absolute Carnage
The First Saudi Arabian Grand Prix Was Absolute Carnage

The Ford F-150 Lightning is going to be a serious contender in the EV pickup game. The top-of-the-range Platinum model will pack 563 horsepower and 775 lb-ft of torque thanks to its dual motors, and a maximum range of 300 miles is expected. With the 150-kWh DC fast charger, the Lightning will be able to charge from 15 to 80 percent in 40 minutes. The base truck is priced at $39,974 before state and federal tax credits, and range-topping model will cost closer to $90,000. It is interesting to see how electrification is attracting entirely new grou of the car-buying market to the Ford brand. Let's just hope Ford can convince them to stay.

2022 Ford F-150 Lightning Dashboard Ford
2022 Ford F-150 Lightning Driving Front Angle Ford
2022 Ford F-150 Lightning Pro Interior Overview Ford
2022 Ford F-150 Lightning Pro Dashboard Ford
Source Credits: Automotive News

Join The Discussion

Gallery

2022 Ford F-150 Lightning Driving Front Angle
2022 Ford F-150 Lightning Taillights
2022 Ford F-150 Lightning Charge Port
2022 Ford F-150 Lightning Driving Front Angle
2022 Ford F-150 Lightning Side View Driving
12
Photos
Back
To Top