We've heard this one time and again. And then again several more times. For years, Ferrari has denied that it planned to build a so-called entry-level model, or, as some would prefer to call it, a reborn Dino. The reason being was that Ferrari couldn't price it at a level that was not only profitable, but, more importantly, wouldn't dilute the brand's image. But that was when now former chairman Luca di Montezemolo was running the show. He resigned last September and FCA boss Sergio Marchionne took on the job.

Point being, Marchionne wants to milk Ferrari for all he can, and a new model to compete against the Porsche 911 Turbo, Mercedes-AMG GT and the new McLaren 570S is what he wants. The scoop comes from Motor Trend writer Jonny Lieberman, claiming an FCA source. Lieberman also revealed that this Ferrari will feature a twin-turbo V6, $180,000 price tag, and a 2019 launch date. But wait, isn't the California T the so-called "entry-level" Ferrari? No, not quite. It bases at just over $200k, making it more of a Bentley Continental GT fighter. Ferrari, under Marchionne, has recognized the importance of the supercar segment the 911 Turbo has long dominated, and it refuses to be left out while others are making money. More details to come.